Fuelling Strength Beyond the Game
How Hungry & Co Supports Mental Health for Athletes
At Hungry & Co, we believe resilience isn’t just about physical endurance; it’s about mental fortitude. The struggles faced by athletes often go beyond the visible battlefields of competition. Behind every victory and push forward, there’s a mental war that many face alone. That’s why we are committed to putting action behind our message. Ten percent of all profits will go toward setting up mental health projects specifically designed to support athletes.
Why Mental Health Matters in Sport
Athletes are conditioned to push through pain, to fight past limits, and to always show strength. But what happens when the struggle is internal? Anxiety, depression, performance pressure, and post-competition emptiness are just a few of the mental battles that can weigh on those in the sporting world.
We’ve seen it firsthand. Whether it’s the loneliness of training, the crushing weight of expectations, or the fear of failure, the mental side of sports is just as demanding as the physical. And yet, mental health support for athletes is still vastly underdeveloped.
Our Mission: Support Through Action
Every t-shirt we sell isn’t just about fashion it’s about fuelling change. Our mission is to build a movement that doesn’t just raise awareness but actively creates spaces where athletes can find the support they need. With 10% of our profits, we plan to:
- Develop Mental Health Support Workshops – Hosting events led by sports psychologists, coaches, and mental resilience experts to provide guidance on coping mechanisms and mental toughness.
- Fund Therapy & Counselling Access – Providing direct financial support for athletes who need professional mental health assistance but may not have the resources to access it.
- Create Online Mental Resilience Resources: Develop a digital platform where athletes can find mental wellness strategies, expert talks, and peer-driven support networks.
- Collaborate with Sports Clubs & Organizations – Work with teams, gyms, and athletic programs to integrate mental health initiatives into their training environments.
How You Can Help
Every time you wear a Hungry & Co design, you are actively contributing to this mission. You are part of a movement that acknowledges struggle, embraces fear, and supports those who need it most.
Your purchase fuels more than apparel it fuels a revolution in athlete mental health.
Together, we can redefine what it means to be strong.
Stronger in mind, stronger in body, stronger together.